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Sunset Records forms record label with Jerome Chambers

Release Date: New York September 1, 2007

Sunset Records Group (SRG) announced today that it has formed a record label with Jerome Chambers running the US operations and music industry veteran Clovis McFalling, best known for working on the island of Jamaica on worldwide reggae and dance hall acts. The new label, called Tropical Records, will take a full-service approach to supporting and promoting the careers of musical artists found on the island of Jamaica. The label will focus on all aspects of the artist's development in the same way the distributed labels get worked at Sunset. SRG will work closely with the Tropical staff on promoting and distributing Tropical artists all over the world. And, conversely, the current Sunset catalog of recorded music and DVD titles will now be distributed all over the Caribbean region.

Sunset Strategic Marketing (SSM) Division has reassigned every reggae, latin and world music related title to the Tropical label. The first artist signed to the label is the reggae act Cryout who has just concluded a brand new CD released worldwide this summer. Cryout's debut album "Medication For The Soul" was released this year too through the eSunset Records label, the world's only digital only record company in the Active Rock radio format. Another group of artists signed to the Tropical records label is the all star ensemble of dancehall artists called, Sturgay. This exclusive live session recording is being released on October 2 at Sunset-Live and at retail stores that sell downloads, ringtones and streams through Tropical Records.

Tropical's goal is to bring wider U.S. exposure to deserving international artists. "Cryout is a perfect example of a new artist that will now be heard by a wider audience," said Don Lichterman, Head of Sunset Records Group. "He is a perfect new artist to develop along side the branded licensed material distributed at SSM by popular music artists like Bob Marley, Beenie Man, Shaggy, Buju Banton and Ziggy Marley." "It is no different than the way we work all of the labels in the Sunset system, with the uniqueness of Tropical being based in Montego Bay." Lichterman continues to say "it is another great niche and another great region to work our current catalog and will prove to be an amazing A

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